Advised MeinAuto, Germany’s market leading online platform for new car buying, on its investment by Hg

Arma Partners is pleased to announce that it has acted as exclusive financial advisor to on its investment by Hg.

MeinAuto is the market leading platform for online sales of new cars in Germany, with over 16 million visitors per year and more than 9,000 automotive dealerships connected. MeinAuto’s users are able to select from more than 600 models across 40 OEMs and importers, configure their chosen vehicle and complete their purchase with a prequalified automotive dealership.

The investment is an important development in Europe’s automotive distribution sector, which is experiencing fundamental change as consumers turn increasingly to the online channel to buy new cars. Hg, a leading investor in growth technology companies, will support MeinAuto’s management team in the continued development of a true national champion in online automotive distribution.

This transaction highlights Arma Partners’ deep expertise advising founder-led businesses in the Internet sector and continues the firm’s strong track record of completed transactions in Germany.