Advised Quova, a provider of IP geolocation data and services to online businesses, on its sale to NeuStar
Oct 2010
acquired by
  • Sector: Systems & Deep Tech
  • Deal Type: Strategic Deals; Venture Capital Exits
  • Engagement type: Sellside
  • Size: <$200m

– Headquartered in Mountain View, California

– Quova is the leading provider of geolocation software as a service and services to enable a website operator to view a visitor’s geographic location

– Quova’s customers include online retailers, government agencies and other organizations interested in improving search results, fighting online fraud, regulating digital content and delivering geographically based advertising

– Headquartered in Sterling, Virginia

– NeuStar is a leading provider of North American telephone number, domain registry and network service exchange and directory services for telecommunication markets

– NeuStar serves traditional providers of communications, including local exchange carriers, competitive local exchange carriers, wireless service providers, and long distance carriers along with emerging communication service providers and providers of VoIP services

– NeuStar’s leading position in IP, Domain Name Registry and DNS provides unparalleled access to internet traffic, which, combined with Quova creates a unique data platform for geolocation

– The acquisition represents a significant step for NeuStar in continuing to build out an unrivalled horizontal data aggregation platform through:

  • Realization of operational synergies
  • Integration and strengthening of subject matter expertise, technology and product capabilities
    Acceleration of NeuStar’s expansion into new high growth markets

– Arma Partners was engaged to manage a sell-side process for Quova which involved a number of strategic and financial buyers over the length of the process

– Arma Partners was successful in converting suspected strategic interest into a closeable transaction and assisting the board in deciding the best option for the Company