Advised SoundBite, a leading provider of cloud-based customer experience management solutions, on its proposed acquisition by Genesys 
– SoundBite provides cloud-based mobile marketing, proactive customer care, and collections/payments solutions
– The company’s solutions improve customer experience management by communicating practively with customers through automated voice messaging, predictive dialing, text messaging, emails and web communications that are relevant, timely, personalised and engaging
– SoundBite was founded in 2000 and is headquartered in Bedford, Massachusetts
– Genesys provides contact center solutions for mid-sized to large enterprises
– The company’s solutions include enterpriser routing, network routing, workforce management, outbound contact, internet contact and workflow
– Genesys was founded in 1990 and is headquartered in Daly City, California and is backed by Private Equity firms Permira and TCV
– The acquisition of SoundBite further advances Genesys’ position as a major provider of contact center solutions across numerous verticals for the full consumer lifecycle
– Builds out Genesys’ CEM platform, furthering their earlier acquisition of Angel.com
– Provides access to SoundBite’s 450 clients, including Fortune 500 and Global 100 enterprises
– Represented a significant premium to SDBT historical share price and provided liquidity
to shareholders
– Arma Partners was engaged at the direction of the Board to provide advice regarding the Company’s strategic alternatives
– Arma Partners helped coordinate the acquisition process and provide management support including financial modeling, valuation defense, contract negotiations and due diligence activities
– As a result, Arma Partners maximised SoundBite’s initial offer while meaningfully improving the legal terms of the transaction, increasing shareholder certainty, and minimising the time to close
– Final offered price per share represented a 67%
premium to the one day prior closing price