- Sector: Application Software
- Deal Type: Private Equity Deals
- Engagement type: Sellside
Arma Partners is pleased to announce that it has acted as exclusive financial advisor to BrandMaker, a leading SaaS innovator of Marketing Operations solutions, on its majority growth investment by Rubicon Technology Partners.
BrandMaker’s modern, integrated SaaS platform allows enterprise organisations to manage, simplify, and optimise their entire marketing operations value chain. BrandMaker’s platform is trusted by over 300 blue-chip brands worldwide to deliver unprecedented visibility and control in planning and managing the financial budget, streamlining campaign management, automating content production and brand governance and optimising performance.
Additional capital and strategic operations support from Rubicon Technology Partners will accelerate BrandMaker’s global growth strategy, particularly in North America, through continued investment in product innovation, sales and marketing infrastructure and the pursuit of acquisition opportunities.
This transaction underscores Arma Partners’ deep expertise in MarTech, following Jakala’s announced transaction this week, and reinforces our long-standing track record of orchestrating transatlantic transactions for category leading SaaS companies.