Arma Partners is pleased to announce that it acted as exclusive financial advisor to Content+Cloud, a portfolio company of ECI Partners, on its sale to Advania, a Nordic technology services provider and portfolio company of Goldman Sachs Asset Management.

Founded in 2001 and headquartered in London, Content+Cloud is a leading Microsoft cloud services and digital transformation partner in the UK. Under the leadership of the management team, supported by ECI Partners, the business has become one of the UK’s most certified Microsoft cloud partners.

Together with the existing senior leadership team, CEO Peter Sweetbaum will continue to lead the business under the Content+Cloud brand, while expanding Advania’s reach, and breadth of services, into the UK.

This transaction further demonstrates Arma Partners’ depth and experience as the financial advisor of choice to the world’s leading public cloud and digital transformation companies and highlights our specialised experience and capability in the Microsoft cloud ecosystem.