Arma Partners is pleased to announce that it has acted as financial advisor to Lasso on its sale to IQVIA.

Founded in 2019, Lasso has quickly established itself as the “system of record” for healthcare marketing in the United States enabling marketers to plan, activate and measure healthcare professionals and consumer-targeted campaigns across programmatic, email, social, endemic, and connected TV from a single platform. Lasso’s modern, intuitive, and cloud-native solution has quickly attracted some of the largest pharmaceutical and healthcare advertisers.

Lasso’s products are highly complementary to IQVIA’s multi-channel marketing capabilities. IQVIA will combine its industry-leading data sets with Lasso’s unique healthcare marketing platform, providing its clients with a comprehensive digital marketing solution.

This transaction highlights Arma Partners’ successful track record of working with cloud-native category leaders in the digital health sector.