Arma Partners is pleased to announce that it has acted as exclusive financial advisor to Planity on its Series C financing led by InfraVia Capital Partners, with participation from existing shareholders Revaia, Crédit Mutuel, Bpifrance and others.

Founded in 2017 and headquartered in Paris, Planity’s online booking SaaS solution and consumer-facing marketplace for the beauty industry is the clear market leader in France and rapidly growing in other markets such as Germany and Belgium. Planity handles over 10 million appointments each month.

The funding will enable Planity to accelerate its expansion in Europe.

This transaction showcases the position of Arma Partners’ Private Capital practice as a trusted advisor to high-growth companies across Europe as well as our ability to execute transactions successfully in challenging market conditions. The transaction further reaffirms Arma Partners’ experience as a leading specialist advisor in B2B SaaS and underlines the firm’s strong position in France.