Arma Partners is pleased to announce that it has acted as financial advisor to the Boundary, a portfolio company of Mobeus, on its sale to Kester Capital.

The Boundary is a leading tech-enabled provider of marketing-grade digital twins, photorealistic visualisations, and marketing suite software for the global real estate industry.

With offices in the UK, the USA and New Zealand, The Boundary is a rapidly growing international business with an exceptional reputation as the leading real time rendering focused VR studio in the architectural industry.  The business has a proven track record of impressive growth, leveraging proprietary software tools and a world-class team of 3D artists and software developers to consistently deliver the highest quality content.

The architectural visualisation market is expected to see strong growth in the medium-term, underpinned by several factors including growth in the volume of prime and super-prime residential developments, increasing awareness of technological advancements and increasing share of marketing spend allocated to visualisation services.  The Boundary’s partnership with Kester will allow it to consolidate its global presence and accelerate its growth.

This transaction underscores Arma Partners’ expertise in advising both technology-led marketing businesses and in 3D visualisations for the built environment. Alongside Arma Partner’s consistent track record of successfully advising across the mid-market private equity landscape.