Advised Group IMD, a leading global provider of advertising distribution workflow management technology, on its recapitalisation by Inflexion Private Equity
Sep 2016
recapitalisation by
  • Sector: Media & Internet; Digital, IT & Tech Services
  • Deal Type: Private Equity Deals
  • Engagement type: Sellside
  • Size: <$200m
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Arma Partners is pleased to announce that it has acted as financial adviser to Group IMD (“IMD”), a portfolio company of Vitruvian Partners – a leading independent European private equity firm specialising in investments in high growth companies – on its majority recapitalisation by Inflexion Private Equity.

IMD is a global technology business that automates the distribution workflow of video advertisements from agencies and production companies to linear broadcasters and digital media channels. IMD connects over 2,500 clients and 14,000 media channels in more than 100 countries.

IMD’s core technology – “IMD Cloud” – is the only global, fully-automated, cloud-native platform for broadcast-grade, video advertising distribution workflow management. As mission-critical technology, IMD Cloud is relied upon to distribute video advertising quickly and reliably around the world.

This transaction further highlights Arma Partners’ extensive experience in the increasingly converging digital media, software and cloud services sectors.

– Established in 1997, Group IMD is a global technology business that automates the distribution workflow of video advertisements from agencies and production companies to linear and digital media channels

– IMD’s core technology – “IMD Cloud” – is the only global, fully-automated, cloud-native platform for broadcast-grade, video advertising distribution workflow management

– IMD connects 2,500+ clients and 14,000+ media channels in more than 100 countries

– IMD has been backed by Vitruvian Partners – a leading technology investment firm – since 2011

– Inflexion Private Equity is a leading specialist UK mid-market private equity firm with additional offices in Bangalore, São Paulo and Shanghai

– Inflexion is focused on investing in high growth businesses, and leveraging its digital, operational and M&A expertise to help catalyse further growth

– Inflexion currently manages c. £2bn on behalf of its investors

– Inflexion acquired a majority stake from Vitruvian Partners and IMD’s executive management team

– Management rolled over a significant minority stake into the new Company

– Inflexion plan to support IMD’s management team as it accelerates international expansion, targets selected acquisitions to extend its product offering and continues to invest in its market-leading cloud-based technology platform

– Arma was engaged by the Board of Directors of IMD to design and execute a strategic review process to identify the most motivated and qualified financial sponsors and strategic buyers for the company

– Arma worked extensively with IMD’s executive management to articulate the company’s growth strategy and architect its financial plan

– Arma subsequently worked through an extensive due diligence and negotiation phase to help structure and complete the transaction on behalf of the Board