Advised TUI Group, the world’s largest leisure tourism group, on its disposal of to Cox & Kings
Oct 2015
acquired by
  • Sector: Media & Internet
  • Deal Type: Strategic Deals
  • Engagement type: Sellside
  • Size: <$200m

Arma Partners is pleased to announce that it has acted as exclusive financial advisor to TUI Group, the world’s leading tourism business, on the disposal of, which was acquired by SuperBreak, a subsidiary of publicly-listed Indian travel group Cox & Kings, one of the world’s oldest travel operators specialising in luxury holidays. is an online hotel booking platform with one of the leading brands in the UK, a worldwide portfolio of over 150,000 properties and a user base of 3.5 million. SuperBreak provides consumers with a range of travel products, including hotels, transportation (rail, flights and ferries) and travel inspiration (events, attractions, entertainment and sporting-events). The acquisition of fits SuperBreak’s strategic plans to expand its global online travel and B2C proposition.

This transaction, together with the recently announced acquisition of Etraveli by ProSiebenSat.1, further underscores Arma Partners’ strong momentum in the online travel sector.