Advised goviral, a distributor of branded online video content, on its sale to AOL

Arma Partners is pleased to announce that it acted as exclusive financial adviser to the shareholders of goviral A/S (“goviral”) on the sale of goviral to AOL Inc (NYSE:AOL) (“AOL”) for total consideration of $96.7m.

AOL completed the purchase of goviral for $74.1 million and, in addition, $22.6 million of consideration will be deferred and paid over two years following completion.

goviral distributes branded video content across the Internet for some of the world’s largest and most esteemed brands, media agencies, creative agencies and content producers. goviral will retain its offices in the UK, Germany, France, Denmark, Sweden and Spain – and further global expansion is planned. goviral’s current video content distribution network includes more than 18,000 publishers across 24 verticals, allowing its clients to reach well over 350 million global Internet users and generate more than 60 million video views monthly. Specialising in the distribution of viewer-activated videos, it has delivered unique campaigns for some of the world’s most progressive and well known brands including Nike, LG, Unilever, Paramount, Nokia, Hyundai/Kia, Audi, Nintendo and Gucci.

The transaction will further strengthen AOL’s video offerings in Europe and ultimately North America and will deliver further scale, placing it in pole position to expand its reach internationally, engage new highly targeted consumer audiences and serve its advertising partners.

goviral was backed by leading growth equity investor Kennet.