Advised Group IMD, a leading global provider of advertising distribution workflow management technology, on its recapitalisation by Inflexion Private Equity

Arma Partners is pleased to announce that it has acted as financial adviser to Group IMD (“IMD”), a portfolio company of Vitruvian Partners ‚Äì a leading independent European private equity firm specialising in investments in high growth companies ‚Äì on its majority recapitalisation by Inflexion Private Equity.

IMD is a global technology business that automates the distribution workflow of video advertisements from agencies and production companies to linear broadcasters and digital media channels. IMD connects over 2,500 clients and 14,000 media channels in more than 100 countries.

IMD’s core technology ‚Äì “IMD Cloud” ‚Äì is the only global, fully-automated, cloud-native platform for broadcast-grade, video advertising distribution workflow management. As mission-critical technology, IMD Cloud is relied upon to distribute video advertising quickly and reliably around the world.

This transaction further highlights Arma Partners’ extensive experience in the increasingly converging digital media, software and cloud services sectors.