• Homepage
  • About Arma
  • Sector Expertise
  • Capabilities
  • Global Reach
  • Deals
  • Team
  • Arma Angle
  • News
  • Careers
  • Social Impact
  • Contact

Home / News / Arma Partners advises Lasso, a leading omnichannel healthcare marketing and analytics platform on its sale to IQVIA

Arma Partners advises Lasso, a leading omnichannel healthcare marketing and analytics platform on its sale to IQVIA

Arma Partners is pleased to announce that it has acted as financial advisor to Lasso on its sale to IQVIA.

Founded in 2019, Lasso has quickly established itself as the “system of record” for healthcare marketing in the United States enabling marketers to plan, activate and measure healthcare professionals and consumer-targeted campaigns across programmatic, email, social, endemic, and connected TV from a single platform. Lasso’s modern, intuitive, and cloud-native solution has quickly attracted some of the largest pharmaceutical and healthcare advertisers.

Lasso’s products are highly complementary to IQVIA’s multi-channel marketing capabilities. IQVIA will combine its industry-leading data sets with Lasso’s unique healthcare marketing platform, providing its clients with a comprehensive digital marketing solution.

This transaction highlights Arma Partners’ successful track record of working with cloud-native category leaders in the digital health sector. 

Further Reading

12 January 2023

Arma Partners advises Mintec, the leading global provider of price data for agri-food, on the acquisition of AgriBriefing

Read More
09 January 2023

Arma Partners advises Pacific Fund Systems on its sale to Apex Group

Read More
Back to News
Arma Partners logo
  • About Arma
  • Sector Expertise
  • Capabilities
  • Global Reach
  • Deals
  • Team
  • Arma Angle
  • News
  • Careers
  • Social Impact
  • Contact

Arma Partners LLP is authorised and regulated by the Financial Conduct Authority and registered as a limited liability partnership in England and Wales (registered number OC307424. VAT registered number 162087808).

  • Privacy Notice
  • Terms & Conditions of Use
  • Modern Slavery Act Statement
  • Sustainability
  • Sitemap

US Arma Partners LP is a FINRA member.

You can check the background of US Arma Partners LP and its registered representatives on FINRA’s BrokerCheck.

Copyright © 2023 Arma Partners Site produced by Skylark

We at Arma Partners are committed to respecting your privacy and protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
Learn More Accept Cookies