Advised Adeptra, a leading provider of cloud-based customer engagement and risk intervention solutions, on its sale to FICO
Aug 2012
acquired by
$115 million
  • Sector: Digital Banking & Payments; Infrastructure Software & Cybersecurity
  • Deal Type: Strategic Deals; Venture Capital Exits
  • Engagement type: Sellside
  • Size: $115 million

Arma Partners is pleased to announce that it has acted as exclusive financial adviser to Adeptra on its sale to FICO (NYSE:FICO) for $115 million. Adeptra is a leading provider of cloud-based customer engagement and risk intervention solutions, which enable leading financial services institutions and other businesses to take advantage of the explosion in mobile communication in order to manage risk, fight fraud and dramatically improve the customer experience, all in real time. FICO delivers superior predictive analytics solutions that drive smarter decisions; its groundbreaking use of mathematics to predict consumer behaviour has transformed entire industries and revolutionised the way risk is managed and products are marketed.

This is our thirteenth transaction so far this calendar year and the seventh in the dynamic Big Data and Analytics sector during the same period, following our role as advisers to MediConnect Global in its $377m sale to Verisk Analytics, Cadis Software to Markit Group, Zawya to Thomson Reuters, BI-SAM Technologies to Aquiline and WDS to Xerox, as well as advising Accel-KKR and KANA Software on the acquisition of Ciboodle.

– Adeptra is the global market leader in risk intervention and customer engagement

– The company’s proven scalable global SaaS platform enables organizations to communicate with customers and resolve issues in real time, using a range of channels

– Among other customers, Adeptra’s solutions are used by the majority of leading retail banks across EMEA, North America and APAC

– The business is headquartered in Reading, UK and Norwalk, Connecticut

– FICO is the world leading provider of analytic, scoring tools and decision management software solutions

– Most of the world’s top banks, as well as leading insurers, retailers and government agencies, adopt FICO predictive analytics for credit account management, fraud management and decision management for various business problems

– FICO is listed on the NYSE with a market capitalisation of $1.5bn and is headquartered in Minneapolis, US

– Mobile explosion, growing demand for real-time resolutions by customers, as well as new regulatory environments require effective and increasingly frequent communication with customers

– The combination of Adeptra’s risk intervention and customer engagement platform with FICO’s predictive analytics capabilities, enables full-cycle real-time decision management and immediate resolution leading to improved fraud protection, risk mitigation and customer satisfaction

– Immediate synergies with FICO’s fraud management solutions on the back of a successful relationship between FICO and Adeptra since 2002 and a reselling agreement since 2007

– Accelerates FICO’s ability to enhance clients’ success in the mobile economy and to serve clients with SaaS-based solutions

– Arma had a long-standing relationship with the senior management of Adeptra, advising them on their strategic alternatives and timing over an extended period

– Arma assisted the company with its strategic positioning and fit with potential counterparties