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Home / Deals / Advised Attenda, a leading UK provider of critical applications and hybrid IT managed services, on its sale to Ensono

Advised Attenda, a leading UK provider of critical applications and hybrid IT managed services, on its sale to Ensono
Sep 2016
(a portfolio company of Darwin Private Equity)
acquired by
(a portfolio company of Charlesbank Capital Partners and M/C Partners)
  • Sector: Cloud Managed Services
  • Deal Type: Strategic Deals; Private Equity Deals
  • Engagement type: Sellside
  • Size: <$200m
  • Sector Deals
  • Sector Team
  • Region Deals
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Arma Partners is pleased to announce that it has acted as exclusive financial advisor on the sale of Attenda, a portfolio company of Darwin Private Equity, to Ensono, a portfolio company of Charlesbank Capital Partners and M/C Partners.

Attenda is a leading UK provider of hybrid IT managed services, specialising in running business critical applications. The acquisition will achieve greater scale and visibility for the combined business, accelerating Ensono’s entry into the UK market. It will also strengthen Ensono’s offerings across public cloud, dedicated infrastructure and mainframe, to meet the demands of its global client base.

This transaction is a further example of continuing consolidation in the UK managed hosting sector and demonstrates Arma Partners’ strong sector experience and continued transaction flow in this vertical.

  • Target Profile
  • Acquirer Profile
  • Deal Rationale
  • Arma Partners' Role

– Established in 1997, Group IMD is a global technology business that automates the distribution workflow of video advertisements from agencies and production companies to linear and digital media channels

– IMD’s core technology – “IMD Cloud” – is the only global, fully-automated, cloud-native platform for broadcast-grade, video advertising distribution workflow management

– IMD connects 2,500+ clients and 14,000+ media channels in more than 100 countries

– IMD has been backed by Vitruvian Partners – a leading technology investment firm – since 2011

– Inflexion Private Equity is a leading specialist UK mid-market private equity firm with additional offices in Bangalore, São Paulo and Shanghai

– Inflexion is focused on investing in high growth businesses, and leveraging its digital, operational and M&A expertise to help catalyse further growth

– Inflexion currently manages c. £2bn on behalf of its investors

– Inflexion acquired a majority stake from Vitruvian Partners and IMD’s executive management team

– Management rolled over a significant minority stake into the new Company

– Inflexion plan to support IMD’s management team as it accelerates international expansion, targets selected acquisitions to extend its product offering and continues to invest in its market-leading cloud-based technology platform

– Arma was engaged by the Board of Directors of IMD to design and execute a strategic review process to identify the most motivated and qualified financial sponsors and strategic buyers for the company

– Arma worked extensively with IMD’s executive management to articulate the company’s growth strategy and architect its financial plan

– Arma subsequently worked through an extensive due diligence and negotiation phase to help structure and complete the transaction on behalf of the Board

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