Advised Heetch on its Series B with Cathay Innovation, Total Ventures and existing investors Idinvest Partners, Alven, Felix Capital and Via-ID 
- Ride-sharing platform launched in France in 2013
- Originally, peer-to-peer solution with a focus on nights/weekends for young people; pivoted successfully at the beginning of 2017 to a 24/7 professional driver model
- One of the top 3 mobility players in France competing with Uber, Taxify and Kapten (ex-Chauffeur Privé)
- Strong consumer brand affinity and a real sense of community, in particular among drivers, stemming from Heetch’s roots in the sharing economy and a number of product features making the app more user-friendly than others
- Heetch does not rely on subsidies to drive growth and maintain liquidity in the marketplace, an unusual trait in the global ride-sharing market
- 15% commission rate taken from drivers off their gross bookings (Uber: 25%)
- Currently operates in France, Belgium, Morocco and Ivory Coast
- The transaction sees investments by Cathay Innovation, Total Ventures as well as existing investors Idinvest Partners, Alven, Felix Capital and Via-ID. Ongoing extension with an african investor
- Cathay Innovation is a global venture capital fund, which supports digital entrepreneurs across North America, Europe, China and Africa
- Total Ventures is the venture capital arm of French energy major Total. Its investments support the development of companies with innovative technologies and business models
- Idinvest Partners is a leading European mid-market private equity firm with €8bn under management. It has developed several areas of expertise including innovative startup venture capital transactions
- Alven is an early-stage venture capital firm with over $500 million under management. Alven backs primarily ambitious French entrepreneurs in the digital technology space
- Felix Capital is a venture firm at the intersection of technology and creativity, focused on opportunities in digital lifestyle
- Via-ID is the VC arm of Mobivia, the European leader for automobile services and new mobility solutions (Norauto, Midas, ATU)
- Investments in the technology platform and development/engineering teams
- International expansion, primarily across French-speaking countries in Africa
- Preparation of a detailed financial model and positioning materials
- Canvassing and outreach to a global potential investor universe
- Term sheet negotiations – valuation, structure, governance, liquidity rights
- Due diligence facilitation
- End-to-end process management and coordination with all parties