Arma Partners is pleased to announce that it has acted as financial advisor to MarkeTouch Media on its sale to Omnicell.

Founded in 2002, MarkeTouch Media is a leading provider of pharmacy prescription management and patient engagement software solutions. Its products improve medication adherence and health outcomes for patients significantly, while increasing revenue, profitability, efficiency and customer loyalty for pharmacies. MarkeTouch Media’s unique approach to communications technology and its patented client interface allow patients to choose how they wish to communicate (via mobile application, email, text message or voice), delivering an unparalleled automated and personalised patient engagement experience. MarkeTouch Media manages over 300 million annual communications on behalf of pharmacies with over 9,000 locations across North America.

MarkeTouch Media products are highly complementary to Omnicell’s EnlivenHealth division, expanding its suite of solutions for retail pharmacies and health plans. The acquisition also enhances potential growth opportunities in new market segments such as specialty pharmacy and pharmacy benefits management.

This transaction underscores Arma Partners’ deep sector expertise in the Digital Health segment and our track record of successfully orchestrating transactions with North American strategic buyers.