Advised MeinAuto, Germany’s market leading online platform for new car buying, on its investment by Hg
Jan 2018
investment by
  • Sector: Media & Internet
  • Deal Type: Founder-led Businesses; Private Equity Deals
  • Engagement type: Sellside
  • Size: <$200m
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Arma Partners is pleased to announce that it has acted as exclusive financial advisor to MeinAuto.de on its investment by Hg.

MeinAuto is the market leading platform for online sales of new cars in Germany, with over 16 million visitors per year and more than 9,000 automotive dealerships connected. MeinAuto’s users are able to select from more than 600 models across 40 OEMs and importers, configure their chosen vehicle and complete their purchase with a prequalified automotive dealership.

The investment is an important development in Europe’s automotive distribution sector, which is experiencing fundamental change as consumers turn increasingly to the online channel to buy new cars. Hg, a leading investor in growth technology companies, will support MeinAuto’s management team in the continued development of a true national champion in online automotive distribution.

This transaction highlights Arma Partners’ deep expertise advising founder-led businesses in the Internet sector and continues the firm’s strong track record of completed transactions in Germany.

– MeinAuto is the market leading online platform for new car sales in Germany, with over 16m visitors per annum and more than 9,000 connected automotive dealerships

– Co-founded in 2007 by current CEO, entrepreneur Alexander Bugge, MeinAuto is headquartered in Cologne and has over 70 employees

– MeinAuto’s users are able to select from more than 600 models across 40 OEMs and importers, configure their chosen vehicle and complete their purchase with a prequalified automotive dealership

– Established in 2000, Hg is a leading European private equity firm that has raised over EUR 10bn in total commitments and made 30+ TMT investments and over 200 bolt-on acquisitions

– Hg is a sector expert investor that invests in expanding segments of the TMT, Services and Industrials sectors across Western Europe, in companies with enterprise values generally between EUR 20m and EUR 500m

– With offices in both London and Munich, the firm is currently investing out of its eight main fund, HgCapital 8, which closed in 2017 with a total size of GBP 2.5bn

– The investment is an important development in Europe’s automotive distribution landscape, which is experiencing fundamental change as consumers increasingly turn towards online channels to buy new cars

– The investment is the first step in an initiative by Hg to develop a new integrated and technology enabled platform that serves the automotive space

– Hg will support MeinAuto’s management team to continue to build and develop a true champion that targets the online automotive distribution space

– Arma supported the company in the exit process, including the performing of strategic positioning, valuation, preparation of marketing materials, interactions with strategic and private equity counterparties, and supporting the negotiations on the transaction terms

– This transaction highlights Arma’s deep expertise advising founder-led businesses in the Internet sector and continues the firm’s strong track record of completed transactions in Germany