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Home / Deals / Advised Wejo, a leading data monetisation platform for connected cars, in relation to a strategic investment in the company

Advised Wejo, a leading data monetisation platform for connected cars, in relation to a strategic investment in the company
Feb 2019
growth investment by
  • Sector: Data & Information; Industrial Tech
  • Deal Type: Strategic Deals; Private Capital
  • Engagement type: Fundraise
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Arma Partners is pleased to announce that it has acted as exclusive financial adviser to wejo in relation to General Motors’ strategic investment in the company.

Headquartered in the UK, wejo is a leading global data monetisation platform for connected cars. wejo’s trusted and secure data exchange aggregates and standardises data received from OEMs for use by enterprise data purchasers across multiple sectors.

GM’s strategic investment, comprising both cash and a long-term data sharing agreement, values wejo at $275 million and results in GM acquiring a 35% stake in the company.

The transaction will drive wejo’s global expansion, bring new products to market and enable wejo to accelerate deployment of its solutions for global automotive OEMs and acquirers of connected car data in this fast-growing market

The transaction is a landmark in the emerging, and strategically important, connected vehicle data ecosystem. It strengthens further Arma Partners’ long-standing track record of structuring innovative deals for technology leaders in Europe and underscores Arma’s continued leadership in advising companies within the data, digital marketplaces and IoT segments.

  • Target Profile
  • Acquirer Profile
  • Deal Rationale
  • Arma Partners' Role

-Headquartered in Chester (UK), Wejo provides a leading global monetisation platform for connected car data

-Wejo’s trusted and secure data exchange aggregates and standardises data received from automotive OEMs for use by enterprise data purchasers across multiple industry verticals

-The company was established in 2014 by Founder / CEO Richard Barlow and employs c. 150 staff in the UK and US

-The strategic investor is one of the world’s largest automotive manufacturers; the company designs, builds and sells passenger cars, trucks, crossovers and automobile parts

-The company operates through eight major vehicle brands and has the world’s largest installed fleet of connected vehicles

-McKinsey & Co. recently estimated that the connected car data opportunity could be worth $750bn by 2030(1)

-The partner’s strategic investment will propel wejo’s expansion and new product development, while enabling the company to accelerate deployment of its solutions with global automotive OEMs and data acquirers

-The data sharing agreement signed between the investor and wejo represents a major milestone for both companies, and established wejo as the world’s leading connected car data exchange, with more cars on its platform than any other

-Arma was mandated by the Board of wejo to assist the company in its engagement with a leading global automotive OEM

-Arma supported wejo throughout the negotiation process, with a particular focus on articulating its strategy and positioning, developing a detailed financial plan and negotiating key commercial aspects of the data sharing agreement and other transaction documents

-Arma delivered a highly successful outcome for wejo’s shareholders, securing a landmark deal with the world’s most prominent connected car manufacturer, while protecting all shareholders’ interests through a robust Shareholders’ Agreement

-The transaction strengthened Arma’s long-standing track record of structuring innovative deals for technology and B2B data leaders in Europe and underscored Arma’s leadership in advising companies in the data, digital marketplaces and IoT segments

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