Advised Group IMD, a leading global provider of advertising distribution workflow management technology, on its recapitalisation by Inflexion Private Equity 
– Established in 1997, Group IMD is a global technology business that automates the distribution workflow of video advertisements from agencies and production companies to linear and digital media channels
– IMD’s core technology – “IMD Cloud” – is the only global, fully-automated, cloud-native platform for broadcast-grade, video advertising distribution workflow management
– IMD connects 2,500+ clients and 14,000+ media channels in more than 100 countries
– IMD has been backed by Vitruvian Partners – a leading technology investment firm – since 2011
– Inflexion Private Equity is a leading specialist UK mid-market private equity firm with additional offices in Bangalore, São Paulo and Shanghai
– Inflexion is focused on investing in high growth businesses, and leveraging its digital, operational and M&A expertise to help catalyse further growth
– Inflexion currently manages c. £2bn on behalf of its investors
– Inflexion acquired a majority stake from Vitruvian Partners and IMD’s executive management team
– Management rolled over a significant minority stake into the new Company
– Inflexion plan to support IMD’s management team as it accelerates international expansion, targets selected acquisitions to extend its product offering and continues to invest in its market-leading cloud-based technology platform
– Arma was engaged by the Board of Directors of IMD to design and execute a strategic review process to identify the most motivated and qualified financial sponsors and strategic buyers for the company
– Arma worked extensively with IMD’s executive management to articulate the company’s growth strategy and architect its financial plan
– Arma subsequently worked through an extensive due diligence and negotiation phase to help structure and complete the transaction on behalf of the Board